ounded in the early 1980s by California surfboard shaper Shawn Stussy, Stüssy started as a local surfwear brand and quickly became a global streetwear pioneer. With its now-iconic hand-drawn logo, the brand gained early popularity selling T-shirts, hats, and shorts around Laguna Beach. By blending surf culture with skate, hip-hop, and youth street style, Stüssy helped define a new fashion movement.

In 1984, Stussy partnered with Frank Sinatra Jr. (no relation to the singer) to grow the brand internationally, expanding into Europe and opening stores in major cities like New York. By the ’90s, Stüssy was a staple in premium boutiques, standing alongside high-end designers while staying true to its underground roots.

Today, Stüssy remains a leader in streetwear, offering timeless designs with a distinct California edge, available in select retailers and flagship stores worldwide.

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