Former pro skateboarder Keith Hufnagel started HUF as a small boutique store in San Francisco, in 2002. In the years since, HUF has grown into a prominent streetwear brand, designing original, skate culture-inspired tees, hoodies, outerwear, and more.

HUF is dedicated to using the highest quality fabrics in order to create functional and durable gear that can withstand an active lifestyle. HUF designs aren’t typically full of loud graphics; instead, their products have a sophisticated, laid-back feel.