Exploring ways of emulating snowboarding and surfing on land, Loaded began as a passion (obsession?) in the mid 90s. We scavenged Krypto Classics, Krypto 85s, Bones Hardcore wheels, every new-fangled truck we could find, and retrofitted every piece of wood or old snowboard we came across with trucks and wheels. The decision to start a company occurred in September of 2000 following a series of serendipitous events. After much trial and error with all kinds of materials and production methods, we launched our first board, The Vanguard, in June 2002.

As with everything, it all comes down to people. We’ve worked hard to build a tight knit crew of diverse and unique individuals who share a common passion for getting weird and who have collective synergies. This approach extends beyond our in-house crew and includes our vendors who are like-minded and whom we believe to be the best in the world at what they do.