For more than a decade, Nixon Watches have been a prominent brand in the action sports industry and beyond. What started out as a solid idea in 1997 has turned into a full blown collection of classic timepieces, apparel, accessories and more. Industry vets Chad DiNenna and Andy Laats put their minds together and set out to create something that the world seemed to be lacking at that time – watches for the action athletes of the world. With roots in snowboarding and skateboarding and quite impressive schooling backgrounds, the two worked hard and were able to gain funding from venture capitalists and start the brand. In ’97 they released their first catalog – including 7 watches – and the rest is history.

They’ve come a long way since those early days and so has the Nixon watch collection itself. From their early tide watches to a full automatic movement “Elite” collection, Nixon now shares the shelves with the biggest names in the watch game.