is an American clothing brand and private company started some time in the early 1980s by Shawn Stussy. The company is one of many that benefited from the surfwear trend originating in Orange County, California, but it has largely been adopted by the streetwear and hip-hop scenes.
The company founder, Shawn Stussy (born 1954), was a Californian manufacturer of surfboards. The logo which has defined the brand started in the early 1980s after he began scrawling his surname on his handcrafted surfboards with a broad tipped marker. He began using the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. The signature was derived from that of his uncle, Jan Stussy.
A stylized "s" called the "Cool S", resembling a Möbius strip, is often mistakenly attributed to the brand.
In 1984, Stussy and his friend, Frank Sinatra Jr. (no relation to the singer), partnered to sell the apparel. The company expanded to Europe by 1988 and later opened a boutique store in SoHo, New York. The brand continued to open successful locations throughout the 1990s. It was reported that revenues reached $17 million in 1991 and $20 million in 1992. By 1992, the brand was sold throughout the United States at speciality boutiques and department stores alongside other high-priced "California lifestyle" clothing. Outside of the country, the brand was found in speciality shops alongside clothing from high-end international designers.
In 1996, Stussy resigned as president of the company and Sinatra bought his share of the company holdings. The Sinatra family still owns the brand. According to the company's website, the apparel is available in company branded stores and other retailers in Europe, Asia, the United States, Canada and Australia....
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In the emblematic neighborhood of Poblenou, just a few minutes from the sea and the Mar Bella Skatepark, Venero is born. Located on the ground floor of a building from the 1900s, the high doors and glass showcase of a place that is more than just a skate shop stand out even more.
The concept of Venero is to combine an exhibition of selected products in an industrial design environment, bringing together the elements that characterize urban fashion and skateboarding: wood, metal and concrete.
In our exhibition space, in addition to fashion brands such as Stüssy, Herschel, Stance, Brixton, Nixon, Fjallraven, Thrasher, Rip N Dip, there are two mini chill-areas, a workshop zone and an outdoor patio with vertical garden for the sunniest days.
The large selection of skate hard material presents brands such as Madness, Welcome, Polar, Palace, Primitive in addition to the well-known Santa Cruz, Enjoi, Almost, Darkstar, Blind, Independent, Venture, Thunder, Spitfire, Tensor and Bones.
If you pass by Poblenou, whether is to fix your skate, buy clothes or have a coffee watching a new videopart, Venero is there for that .. and much more!
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VENERO BCN
Carrer Pujades 190
Barcelona, 08005, Spain
+34 937 63 63 37
info@venerobcn.com
10:00 – 14:00, 16:00 – 21:00
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